I thought I would share an interesting and compelling blog post by Larry Weintraub, of Fanscape, on a listening, monitoring and responding strategy for your brand. Larry Weintraub was one of my favorite guest on my show. Great job!
By Larry Weintraub
The coffee industry is an incredibly competitive space. So, the first question you probably ask yourself on a regular basis is, “How do I distinguish myself from the competition?” Right? Wrong. The first thing you need to ask is, “What is my customer saying about me?”
The great thing about social media is that you can find out the answer to that question…immediately.
Social media is the term used to describe the way people are conversing, openly on the Internet. It includes well known places like Facebook, Twitter, MySpace, YouTube, Flickr and hundreds of others. It also includes the countless blogs and Web sites where people openly discuss topics that interest them. Millions of people are having conversations on the Internet through these social media outlets, and the best thing about it is that you can actually see what people are saying. Read More
