A brand that provides an emotional experience with video wins the point of purchase #youtube #infographic
Emotional triggers in marketing can give you the chills, fuzziness or reminds you of who you are as a person. When you hear an emotional message, it triggers you to take some form of action – whether it would be to buy, share or just give your two cents. That’s why YouTube has a strong influence on purchases.
According to ThinkGoogle, 72% of recent auto purchases agree that YouTube is one of the best place to go online to watch “in-action” videos of vehicles they are considering to buy.” 62% of smartphone purchasers use YouTube for how-to-videos and product reviews. And 66% of beauty purchasers uses YouTube to visualize how different products fit their lifestyle.
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