Are you struggling with low blog traffic, gaining Google’s attention, or publishing content regularly? We understand and feel your pain. Although, blogging has it advantages for generating traffic and gaining credibility in your industry, they can be a little complicated. During Saturday episode, we have discussed our “Top Ten Blogging Mistakes to Avoid”. These simple blogging mistakes have been made by other bloggers, including myself. The content will be taken from the E-book “15 Business Blogging Mistakes and Easy Fixes” by Pamela Vaughan from Hubspot.
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Mistake #1 – Not integrating your blog with your website
Easy Fix:
• Sub-domain (e.g. http://blog.website.com)
• Website Folder (e.g. http://website.com/blog
• Separate Domain (e.g. http://thisismyblog.com)
Mistake #3 – Publishing Inconsistently
1. Businesses that blog at least 20X per month generate over 5X more traffic than those that blog fewer than 4 times per month.
2. Businesses that blog at least 20X per month generate nearly 4X more leads than those that don’t blog.
Easy Fix:
• Create an editorial calendar for regular publishing
• Will address more on this solution
Mistake #4 – Publishing off Topic Content
Easy Fix:
• Defining your blog focus (What are you trying to accomplish?)
• Generate a list of keywords pertaining to your industry (Brainstorm a focus point)
• What does your audience want?
Mistake #5 – Offering No Content Variety
Easy Fix:
• Text-based copy
• Charts or graphs
• Audio content (podcast)
• Cartoons
• Infographics
• Guest blog articles
• Curated lists
• Industry-related book reviews
• Q&A
• Videos
Mistake #6 – Failing to Encourage Engagement
Easy Fix:
• Keeping Comment Open
• Monitor & Reply to Comments
• Don’t Moderate Comments
• Ask Questions
• Listen to Feedback
Mistake 7 – Neglecting to optimize your search
Easy Fix:
• Identify Your Keywords
• Optimize Blog Content with those Keywords
Mistake 8 – Implementing a Poor Blog Design
Easy Fix:
• A Call-to-Action in Every Post
• Subscription CTA
• Social Media Sharing Buttons
• Post Previews
• Clear Connection to the Website
• Fast Page Load Times – Pindom (free tool to tell you how long it takes to load your blog)
Mistake 10: – No sourcing content
Easy Fix:
• Curate Content (CurationSoft, Scoop.it) Content curation is the collection and sharing of content such as articles, videos, pictures, tweets, songs or other pieces of digital content.
• Welcome guest bloggers
Mistake 12 – Failing to Promote Content in Social Media
Easy Fix:
• Create a Presence
• Expand Your Reach
• Share links to Blog Content in Social Media
• Make Social Sharing Easy (Social Media Share Buttons) on every post and/or pages
Mistake 13 – Ignoring Blog Analytics
Easy Fix:
• Measuring Monthly Visitors
• Traffic-Driving Keywords
• # of Blog Subscribers
• Comments Generated
• Page Views
• Leads & Conversion Rate
• Inbound Links
• Social Media Share = # of Tweets, Retweet, Facebook Shares
Mistake 15 – Expecting Overnight Success
Easy Fix:
• Don’t Give Up
For all mistakes and easy fixes from Hubspot, subscribe and download their FREE e-book “15 Business Blogging Mistakes and Easy Fixes”.
I want to hear from you! What blogging mistakes have you learned to avoid? What was your most dreadful or easy fix?
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