Many of us take advantage of multiple free social media platforms to market our businesses but, I think we get the concept all wrong. Why do we focus so much on marketing our business, when we should be branding our personality? People like brands with personality. A brand’s attitude, tone and characteristics create a touching point that attracts an audience. Sounds easy but some just don’t get it.
Think about it. How many professionals on your friends lists are providing the same exact product as you? Hundreds, even thousands! But, that’s not the problem. The problem is everyone has the same idea and is speaking the same message in the same boring voice. There’s no style, no swagger, no damn personality.
