I thought I would share an interesting and compelling blog post by Larry Weintraub, of Fanscape, on a listening, monitoring and responding strategy for your brand. Larry Weintraub was one of my favorite guest on my show. Great job!
By Larry Weintraub
The coffee industry is an incredibly competitive space. So, the first question you probably ask yourself on a regular basis is, “How do I distinguish myself from the competition?” Right? Wrong. The first thing you need to ask is, “What is my customer saying about me?”
The great thing about social media is that you can find out the answer to that question…immediately.
