There has been some heavy buzz around the new changes on Facebook. You have probably noticed the new “Like” button which replaced the “Become a Fan” button. But, the Facebook “Like” social plugin is starting to take over external websites. This feature allows users, from an external website, to publicly share content back to their friends on Facebook.
Why is this feature amazing? It’s another way to share your content of interest with a larger audience and create buzz around your brand.
Let me explain the impact of this plugin. Let’s say a Facebook user visits your website and enjoys your recent post on wine tasting. When the visitors click on the Like” button, a link to your website page is added to their Facebook profile under Recent Activity.
Let’s say, that same visitor has at least 250 friends. This link is shared and your message is being exposed to an additional 250 people from this visitor’s friend list.
But, wait, it gets even better! The same visitor that clicked on the “Like” button will also receive updates in their news feed from the website owner. Can you say, Absolutely Fabulous?
What does this mean for businesses and retailers? More traffic to your website, more exposure of your brand and more in-store traffic. The “Like” buttons provides a wonderful way to increase your content visibility, promote discounts, sales and coupons from retailers and increase your audience reach.
So, have you installed the Facebook “Like” plugin on your website? If so, tell me how it is impacting your brand.
