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Social Media Podcast

Come join Nan Ross and Reggie Juzang every Saturday 11am eastern, as they have down-to-earth and real discussion covering business, politics and awareness surrounding social media. Their episodes will highlight how to leverage social media to generate leads, how social media influences the political arena and how social networking impact world news.

January 21, 2012 – The Top Ten Blogging Mistakes to Avoid

Are you struggling with low blog traffic, sparking Google’s attention, or publishing content regularly? I understand and feel your pain. Although, blogging has it advantages for generating traffic and gaining credibility in your industry, they can be a little complicated. During this week episode, we will discuss ten blogging mistakes made by other bloggers, including myself. The content will be taken from the E-book “15 Business Blogging Mistakes and Easy Fixes” by Pamela Vaughan from Hubspot.

January 15, 2012 – Word of Mouth Marketing: How To Find Supporters

Social media platforms such as, blogs, social networking communities and forums are saturated with online dialogue about your industry, competitors and current events. Are you taking an advantage of these conversations to find supporters? Our upcoming episode will focus on five online strategies for your word of mouth program. Strategies and tips will be taken from the book “Implementing Word of Mouth Marketing” by Idil Cakim.

January 7, 2012 – Social Media News & Updates

Although, public officials sees the value of promoting themselves on Facebook, they worry about the potential for lawsuits. Join our show to find out why? If a company hires someone to promote their contest using social media, who really owns the customer database? May a company put a price value of $2.50 for a Twitter followers? Listen to this week episodes on social media news and updates.

March 9, 2011 – Cultivating a Loyal Customer Base

How many new customershave you lost or gained in the last five years? Did you know that seeking new customers can cost five to seven times more than retaining current customers? More and more businesses spend tons of marketing dollars on attracting new customers that they tend to overlook on how to retain customers after the purchase. If we seek what’s important to our current customers, then we can hone in their interest and provide the services that appeal to their wants and needs. This week show, we will focus on why businesses should focus more on retention versus acquisition and how to retain our customers.

February 23, 2010 - Why 75% of New Freelance Businesses Fail Within The First 12 Months

The economy continues to reek havoc for creative service professionals. Especially hard hit are those in the publishing industry, which employs the largest number of freelance photographers, graphic designers and illustrators worldwide. Creative Marketing Strategist, Rodney Washington, will teach this audience on how the current economy & recent developments in electronic content delivery systems & social media can actually work to creative professionals advantage. Rodney Washington is a freelance photographer and 12 year veteran in the areas of web design and electronic media.

February 9, 2011 – The Do’s and Dont’s of Content Marketing

Content marketing has become an emerging marketing strategy for small and large business In this episode, we will discuss the following key points: What is Content Marketing, Benefits of Content Marketing, Do’s and Don’ts of Content Marketing.

January 26, 2011 – Blogging Basic Q&A Discussion

For those who just jumped on the blogging bandwagon, congrats! I welcome you to the blogosphere; an exciting space for reaching out, building communities, educating and expressing yourself. Today’s show was designed for the new bloggers who may have some questions. Reggie Juzang, a new WordPress blogger, writes about merchant accounts, credit card processing and business finances. He informs his audience about how to effectively use their merchant account for more than just accepting electronic forms of payment. So, I invited him on the show to answer some of his blogging questions.

January 12, 2011 – Getting to Know Your Audience’s Preferred Social Media Learning Style

People have different learning styles; different ways of consuming information. The only way small businesses can effectively communicate their message is by publishing content in multiple formats in order to increase their reach. In this week episode of “Social Media with Nan Ross” we will discuss the following: •Defining the Different Forms of Learning Styles using VARK Inventory How learners prefer to use their senses (hearing, seeing, writing, reading or experience) to learn •Defining Social Media Platforms in Conjunction with the VARK Inventory •Publishing Content into Multiple Media Platforms

December 22, 2010 – Social Media and a Young Aspiring Author

Social media  has revolutionized the way young aspiring authors create, publish and syndicate content. However, publishing entertaining and uplifting content can stimulate conversation and build credibility. Marquise T. Watson was born in Newark, NJ and attends Union County College where he is earning a degree in Business. After becoming an Insurance Producer he realized his drive for creating art hadn’t gone away that he had as a child. It was time he created the book he had always set out to create. After growing up in the urban communitiy of East Orange and Newark, Marquise wanted to create a novel that entertained while uplifted his community.

December 8, 2010 – How Can Music Artists Thrive on Social Media

Social media has become a promotional tool on steroids for music artists in the industry. From Lil Wayne to Kanye West, artists are gaining massive connections with their audience than they would have 10 years ago. How do these artists use Twitter, MySpace and Facebook to thrive on popularity and exposure? Please join me, along with my guest, Kai’ elle Springs, Talent Manager for Wu-Tang Management. He is currently working within Wutang Management handling business with artist, producers, bookings, sponsors and much more. Wearing a variety of hats. He is also CO-CEO of D.I.G.I. Plugged Media Network Resources the world seems to be unfolding in his palms as we move into this digital age.

November 24, 2010 – Engage and Target Your Local Customers

Due to massive competition, more brands are taking advantage of social media and jumping on the mobile marketing bandwagon to increase the impact of their customer loyalty programs. Local search and geo targeting based services are enhancing customer engagement strategies for today’s economy. But how are brands using geo targeting to connect with their customers? Join me along with Rahul Sonnad, the founder and CEO of Geodelic, a mobile media platform company that enables brands to engage with consumers in location-specific activity. Rahul will review his insight on geo targeting and local search best practices for small business.

November 10, 2010 – How to Promote Your Next Offline Event

Whether you are hosting a speaking engagement or a premiere party, you want your offline events to become a success. So you crave for the day when tickets are sold out, and there is a line of supporters waiting outside the door. Both way, planning your offline events takes hard work and promoting your events takes creative strategies and tactics. Please join me, along with the Entertainment Entrepreneur, Pree Dammond. In 2006, Pree Dammond founded AGE Entertainment, one of Atlanta’s most popular entertainment companies servicing music, promotions and marketing for event organizations. Pree will offer his insight on how to promote effectively your offline event and gain the attention of your intended audience.

For more past social media episodes, please visit our show page.

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