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Five Tools to Monitor Your Brand’s Reputation

•DO YOU KNOW WHAT THE BUZZ IS AROUND YOUR BRAND?
•DO YOU WANT TO SEE HOW THE INDUSTRY IS SHIFTING OR WHAT TRENDS ARE EMERGING?

Social media is not merely growing, it is exploding. Millions of conversations are taking place online each day with or without your participation. If you are unaware of what others are saying about your brand then maybe it’s time for you to pay attention to Twitter and Facebook.

The following five tools can help you monitor and analyze your company’s reputation in the Web 2.0 world.

Google Alert: Let’s you track web, blogs, news and groups for any phrase you want. Select daily, weekly updates and you will get an email whenever your company name is mentioned.

TweetBeep: What are others twittering about you, your product, your company, or your services. Get an email when they do talk about you!

BackType: Monitor your personal and corporate brand and where people are mentioning you, your products and services. Monitor topics that interest you so you can participate in conversations that are taking place

Socialmention: Allows you to easily track what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 80 plus social media properties directly including, Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

HowSociable: Provides a simple way for you to begin measuring your brand’s visibility on the social web.

If you want to join in the conversation, explore business opportunities and stay ahead of the game, then dive into social media. It will increase your customer loyalty and establish your brand online.

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