According to All Facebook, I read up on some new features for MySpace users. After launching Twitter integration, MySpace partnered with Facebook as well. MySpace has a feature for their users to syndicate their status update to Facebook. So, what’s the big deal? Well, to active this feature, you must allow MySpace to grant permission to access all your photos, video sand social information, whether you are logged into MySpace or not. But, why? No one knows but MySpace and Facebook.

This added feature seems cool and convenience, but this can pose a privacy issue.

My solution? Use Hootsuite, a social media dashboard, to manage multiple social networking sites. You can send all your updates and post to any social site from one location. The good news, HootSuite does not ask for your permission to access your personal information.

My next guest, Era Nichole, a Freelance Journalist, head writer and Public Relation Specialist, will offer some smart ideas on how to create fresh, unique content just by the activities business consultants and coaches perform on a daily basis.

Era Nichole, a New Orleans, La native where she developed the passion for the Arts and Communications. She currently has a A.A. in Communications from, the University of Phoenix and currently working towards her B.A. in Communications & African American Studies at Georgia State University. Era began her career and currently with Tonnae Nicole Cosmetics as a head writer and Public Relations Specialist. You can also view some of her work in monthly in depth articles in Overflow Magazine out of Chicago, Illinois. Freelance Journalist Era Nichole has her own production company Arcani Productions that specialize in Event Speaking, Voice Over and Blog Production. You can find excerpts of her work on Facebook.com/EraNichole.

The Nan Ross Show
Thursday, August 26, 8:00 pm – 8:30 pm
Show Page Link: http://budurl.com/n87l
Call-in#: (347) 324-3703

Social bookmarking is an excellent way to gain popularity, increase your brand exposure and increase your website traffic. But, there are a few strategies to get the most out of your social bookmarking experience. Please view our Video #6 on How to Optimize Your Social Bookmarking Presence! This is a sneak peek of our 8-Part video tutorial on How To Optimize Your Social Media Presence. I thought, I would entertain the audience for a minute with my reggae dancing before the tutorial. Check it out!

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After experiencing domestic violence first hand and the traumatic event of seeing my baby sister dying at the hands of domestic violence, it was time for me to speak out.

Please, if you know anyone who could benefit from hearing my special show on this topic called “Don’t Put Your Hands on Me!” Domestic Violence – Today’s Silent Killer, please let them know to tune in. My guests Zella Ransom of Pure Heart Ministry, Era Nichole of Arcani Productions and upcoming author, Tramaine Bailey will provide insight on abusive relationships they were involved in and how they escaped to a more productive life.

These three domestic violence survivors, have overcome their fears, took a stand and said “NO!” to domestic violence and are more successful for it.

Based on our personal domestic violence experience, we will discuss:

• The warning signs of abusive relationship
• Why did we stay or continue to go back to our angry partner?
• How domestic violence affected the children?
• What was our safety plan to leave?
• How has our decision to leave changed our lives?
• Where did we go for help?

This Special Episode of the Nan Ross Show will be streaming live from UStream.

Show Topic: Don’t Put Your Hands on Me! Domestic Violence – Today’s Silent Killer

Show Page Link: Nan Ross on UStream

Show Time: August 19, 2010 @ 8:00 PM Eastern

In May, I had dinner at the Tin Lizzy’s Mexican Restaurant in Atlanta, with two of the most down-to-earth and high-spirited LinkedIn /Social Media Trainers. They are known as Mike O’Neil and Lori Ruff, of Integrated Alliances; the world’s first Social Networking, LinkedIn & Social Media training company. As a dynamic speaking team, Mike and Lori are highly trained expert connectors who deliver social media training with the type of energy compared to a live rock concert.

They know how to party, too! For real!!!!

For this week show, I’m pleased to have Mike O’Neil and Lori Ruff as our LinkedIn experts. LinkedIn is the world’s largest professional network with over 75 millions members and growing rapidly. These LinkedIn gurus will provide us with effective LinkedIn strategies from their book, Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile. We will discuss key topics from the book:

• Keys to an Effective High-Profile LinkedIn Account
• How to Meet and Interact with Connectors
• LinkedIn Applications to Showcase Your Expertise

Nan Ross Show

Show Topic: Need a Ticket to a Multi-Platinum LinkedIn Profile?

Show Time & Date: August 12 @ 8:00 PM Eastern Time

Show Page Link: http://budurl.com/nza4

Call-in#: (347) 324-3703

Implementating Word of Mouth Marketing

With tons of blogs and social networks, entrepreneurs jump online with the hope that their story will spread like a virus. Unfortunately, some struggle because they fail to dialogue effectively with active conversations leaders. Conversations leaders, who have built a community around their brand, have the power to influences their follower’s buying decision. That’s mean; they can spread your message and persuade their audience to purchase your product. 

However, have you ever wonder how to spot online conversations leaders, earn their trust and start long-term relations with them? If so, please join me with my next guest, Social Media Expert, Idil Cakim. Idil is the Senior Vice President of Interactive Media at Golin Harris, a global public relations firm. She is also the author of Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stores, and Draw Customers. Idil will share her expertise on the power of social media for building long-term relationships with conversations leaders. 

Idil Cakim Bio: Idil Cakim served on the board of the Word of Mouth Marketing Association, who members include Dell, Microsoft, Hilton, Amway Global, 1-800-Flowers, and the AARP. She regularly publishes articles in the business magazines and trade publications on social media and word-of-mouth strategies and has been quoted as an expert in online communities in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media. 

The Nan Ross Show with Social Media Expert, Idil Cakim         

Thursday, July 29, 2010

8:00 PM Eastern Time                                                

Click Link to Listen: http://bit.ly/9hKfke 

Call-in Number: (347) 324-3703

By expanding your network of influencers, you can easily increase the exposure of your brand to other communities led by these publishers. However, you need to conduct some research to identify what message or topic resonate to their community. You accomplish this by honing your ability to conduct effective keyword searches. In addition, look for publishers who routinely speak on relevant matters, and influence their peer’s attitudes and behaviors. Start this process by monitoring online conversation about your influencers, paying close attention to who is making the recommendations and who persuades their audience to take action. These are the kind of influencers in your social media marketing strategy you want to reach out to and connect with.

Keyword Search

When I first started educating myself on social media marketing, I felt confused, and as time passed, I did not have anyone in my industry to turn to for inspiration and guidance. The field was so new, there was little out there to use as a reference. Progress was slow-very slow, to say the least. Although I gained some knowledge and insight, I still felt very frustrated. My family and friends were very supportive, but they too lacked the knowledge I was seeking.

Needless to say, Google became my best friend. Everyday, I would enter tons of relevant keyword phrases in Google and surf through the first two pages of results for potential influencers. Now, I did not limit myself to just Google; I would also experiment with smaller search engines-like Yahoo!, Bing and Wikipedia-entering the same keyword phrases. You will be surprised how you can spot the influencer you’ve been looking for, in smaller search engine results.

As I figured out which keywords gave me the desired search results, I’d compile a list of the 5-10 keywords phrases that provided me with the best results. Then, when I needed certain information, I’d use the various lists to guide my searches for influencers in the social media marketing industry. Remember, use plain English during your search. Avoid lingo or corporate terminology. Certain keyword phrases will target those who may specialize in a specific niche in your area. By strategically refining your keywords list, you will have a better chance of finding your ideal influencer.

Analyzing Your Influencer’s Reputation

As I compiled a list of influencers from my keyword search, I began to analyze their online reputation, their growth, their product and their communities. This step took some time, even months. After all, your intention is to build and nourish a relationship with your influencers, right? Analyzing your influencer’s reputation gave me a clear understanding of their product ideas, how they interact directly with their customers and how the industry is shifting. Finding your target influencers may seem overwhelming, I know…but relax, do not panic! There are some questions to ask yourself to help you determine who you want to be in your circle of influencers, or who may be a time waster. Here are a few suggestions to guide you through the process:

1. Does the influencer walk his/her talk? Does he/she have expertise in the field?
2. How many blog or website visitors do they receive?
3. How many social media platforms they are active on and the number of followers they have?
4. Does the influencer actively participate and contribute to their communities, whether online or offline?
5. Does the influencer consistently and generously offer content that has immediate value, gives you instant feedback or advice or cause you to take action?
6. Is there any participation from the influencer’s community members? (commenting and content sharing)

The quantitative data on your influencer’s website may not be visible, so there are free online tools such as Alex, Compete or Quantcast to define these results.

Target influencers whose information pertain to your industry and who have experience based in their niche area of skills. For example, you have found 10 potential influencers. As you analyze their reputation, you will start to notice the strengths and weakness of each one. You will begin to discern which ones are of value and cause you to take action. These are the memorable influencers; the ones you want to connect with.

Add Value to Your Influencers’ Lives

So, you have successfully analyzed your influencer’s reputation. Now what? Engage them, interact with them, and do so in their community. Participate in their online conversations and share your thoughts and opinion . The more your participate with their community members, the better understanding you can gain of their reader’s like, dislikes, buying behaviors and learning style.

It’s not just about being visible on their Facebook page, blogs or posting cheesy status’ like, “Hey, Thanks for the info!”

It’s about branding your message that resonates.

It’s about promoting them.
It’s about talking about the experience you had with them.
It’s about engaging with them.
It’s about talking about their products and giving reviews.
It’s about offering your opinion and expertise to their community.

Monitoring your influencer’s reputation and community helps you create an evaluation of where your brand falls in the industry. It gives you a better understanding of their products, and put you more in touch and in tune with their community members. By performing strategic keyword searches, conducting background research to analyze your influencer’s reputation, and adding value to your influencer’s lives, you will have a better change of drawing more attention to your brand.

Are you wondering who are my influencers? Just to name a few:  Maria Reyes McDavis, Web Success Diva, Wendy Maynard, Marketing Maven, Latanya Junior, Radio Host of TCB360 and Lethia Owens, Personal Branding and Social Media Strategist. These social media, branding and marketing ladies are tenacious, full of live, consistent in their message, and offer extreme value that lead me to take immediate action. Last but not less, they know how to effective engage with their audience. I am surviving in social media due to the example and the influence of these powerful divas!

Please share with me the influencers in your industry and why?

If you want to know more about identifying your influencers and draw more customers, please read Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers. Idil M. Cakim.

Karline Ross Gray 1981-2010

It has been twelve days since the death of my baby sister, Karline Ross Gray. During my road trip to Ohio, I could not help but reminisce of the wonderful times we shared together in Atlanta. In addition, Karline had an extraordinary character that could inspire entrepreneurs to rethink on how they value their services.

Last week show, 5 Tools to Rapidly Getting Clients to Your Blog, was a blast! I was up until almost midnight, responding back from the wonderful comments on Facebook and Twitter.

Steve Martile and Hani Mourra from BloggingForCoaches.com did a wonderful job schooling the audience with some of their powerful tools to rapidly getting clients to your blog.

Steve Martile is the Blogging Marketing Specialist and Blogging Consultant for BloggingForCoaches.com and a Career Coach at Freedom Education. Check out Steve’s accomplishments:

• Generated 5,000-6,000 unique monthly visitors to his blog
• Built a mailing list of 2,400 qualified email subscribers
• Qualified leads and sold life coaching services.
• Generated 500 new leads in 7 days using one technique
• 30,000+ views on my Youtube Channel

Hani Mourra, Steve’s partner, is the “Video Guy” for BloggingForCoaches.com and the Online Video Coach for EasyOnlineVideoTips.com. (My kind of guy!) He teaches his audiences how to use online videos as an effective and powerful marketing tool.

Be sure to listen to the on-demand recording of 5 Tools to Rapidly Getting Clients to Your Blog.

Let me know what you think about the show! You can subscribe to the show on iTunes by clicking on the iTunes icon to the right-side of the player. Or, you can favorite the show by clicking on the heart shaped icon to the left of the player. Either way, I would love to hear your feedback!

What does this mean for coaches, consultants and freelancers? On a shoe string budget, real-time search is the organic way to growing your social equity, without using paid advertisement. It means, the more links you share, the more you start to build long-term Google street credibility.

But, before you gain street credit, you have to play the game right! Real-time search intersect with social media.  With thousands of indexed messages every second from social networking sites, people are still seeking relevancy and quality content.

With Facebook and Twitter appearing in the search engine, we have to be mindful on how our keywords in our posts, updates and tweets plays an huge factor with the keywords potential clients would use in Google to find you.

But, it takes some basic search engine optimization tips and a few tactics to optimize your social media presence to be found in the search engine.

So, I have a FREE offer to all Corporate Cosmo Email Club members. I’m willing to give you a no-cost tutorial on “How to Optimize Your Social Media Presence”. This 8-part video series will cover some powerful tips on how to fine tune your updates, tweets, posts and profile, so you can be easily found in the search engine. You will receive two videos per week for the next four weeks. This is my first mini “test product” and your feedback is greatly appreciative. So, please join the club!

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