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Smart Marketing with Larry Weintraub

Posted by Nan Ross on January 13, 2010 · Leave a Comment 

I thought I would share an interesting and compelling blog post by Larry Weintraub, of Fanscape, on a listening, monitoring and responding strategy for your brand.  Larry Weintraub was one of my favorite guest on my show. Great job!

By Larry Weintraub

The coffee industry is an incredibly competitive space. So, the first question you probably ask yourself on a regular basis is, “How do I distinguish myself from the competition?” Right? Wrong. The first thing you need to ask is, “What is my customer saying about me?”

The great thing about social media is that you can find out the answer to that question…immediately.

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Fire Up Your Digital Marketing Strategy with Larry Weintraub

Posted by Nan Ross on December 9, 2009 · Leave a Comment 

Show Highlights:
·Building a Following
·Using Multiple Platforms for Communicating
·Practice Giving Value
·Setting Realistic Goals

Guest: Larry Weintraub, CEO of Fanscape
With his extensive years of entertainment marketing experience, Larry Weintraub, CEO of Fanscape and along with his partner, Terry Dry, have replicated the music industry marketing models to help well-known brands like Chili’s, MTV, State Farm Insurance, NBC and M&M Racing, to connect with their fans and customers to drive word of mouth.

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5 Social Media Mindsets That Can Hinder Your Success

Posted by Nan Ross on April 10, 2009 · Leave a Comment 

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