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How Facebook “Like” Can Increase Your Traffic

Posted by Nan Ross on May 22, 2010 · Leave a Comment 

There has been some heavy buzz around the new changes on Facebook. You have probably noticed the new “Like” button which replaced the “Become a Fan” button. But, the Facebook “Like” social plugin is starting to take over external websites. This feature allows users, from an external website, to publicly share content back to their friends on Facebook.

Why is this feature amazing? It’s another way to share your content of interest with a larger audience and create buzz around your brand.

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Microsoft Outlook Integrates LinkedIn, Facebook, and MySpace

Posted by Nan Ross on February 20, 2010 · 2 Comments 

Microsoft has made two new announcements. First, they have announce the public beta of LinkedIn for Outlook, which will enable our millions of Office 2010 Beta users to connect the OSC to a public network for the first time. Second, they have announce partnerships with Facebook — the most popular social Web site in the world, and MySpace — a leading social platform connecting people through expression, content, and culture.
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10 Facebook Apps to Add Some Sizzle to Your Business Page

Posted by Nan Ross on January 30, 2010 · 2 Comments 

LinkedIn is no longer the only business-networking site to hit mainstream. With the number of applications designed specifically for business needs, Facebook has become more and more tailored to business professionals. With over 200 applications, you can network, collaborate and promote your business from your Facebook profile.  If you want to add some style to your business page, whether it is posting your blog content, streamlining your YouTube videos or adding a presentation, Facebook apps is a great social media advertising and branding vehicle.

The following is a list of my favorite Facebook apps for making your profile “sizzle”;

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The Haiti Fundraising Proves The True Value of Socia Media

Posted by Nan Ross on January 18, 2010 · Leave a Comment 

The devastating earthquake in Haiti was a tragic, but thanks to social media the world has responded in an astonishing way. From messages of condolences on Facebook, earthquake photos on Flickr and Twitter, to videos on YouTube, relatives, friends and news media are heavily relying on social media as a communication tools to get the story out.

Facebook pages and group members have dramatically grown into thousands in just a few days. American Red Cross, Wyclef Jean, and Carel Pedre, a prominent Haitian radio and television host, have utilized Twitter to provided real-time updates on the crisis while encouraging donations for the victims.

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How to Automate and Manage Multiple Social Networking Sites

Posted by Nan Ross on December 31, 2009 · 2 Comments 

One of the challenges some face with social media is the time it takes to manage multiple sites, blogs and listings. The time it takes to manage a social media portfolio could easily make your social media presence become a victim of the time constraints we need to deal with on an everyday basis. I get asked a lot “How do I stay active on multiple social networking sites and still have a life?” If I can tell you how to automate and update your entire social network profiles simultaneously from one platform, would you believe me? Of course, you would!

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Upcoming Brand Trends for 2010

Posted by Nan Ross on November 16, 2009 · Leave a Comment 

Whether you have the hottest book or music tracks, a talented graphic designer or even the most knowledgeable consultant, there is a key element to survive this post-recession economy. This is VALUE. I have seen this word, VALUE, thrown against the wall, down the drain and run over by a 16-wheeler. Everyone uses this word loosely and VALUE comes in different forms. Consumers today have endless number of choices among products that are virtually identical. By differentiating and offering VALUE is the only way to gain market share and win. Building a brand is tough enough in this changing marketplace. It takes time to become establish in the minds of your customers. Nevertheless, this upcoming year, we will be faced with “new challenges” and “new engagement” by how we deliver VALUE.
I have found an article from marketingcharts.com -10 Branding Trends for 2010: Value is the New Black. I want to highlight a few upcoming trends that caught my eye.

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Facebook Live Feed Can Affect Your Visibility – Video

Posted by Nan Ross on November 5, 2009 · Leave a Comment 

The world’s most popular social network Facebook introduced its biggest interface change to its home page. There are two alternating views of the Home page: News Feed and Live Feed.

News Feed will automatically picks stories that are the most popular or the most interested, based on your friend’s response and comments.

Live Feed is to see what is happening now. However, your Live Feed is only limited to show 250 friends to your list. Do you want to be limited on what friends show on your Live Feed? Or, what if your live feed are invisible to your friends? What do we do now?

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Why You Need A Facebook Fan Page for Your Business

Posted by Nan Ross on September 24, 2009 · 2 Comments 

You hear of millions of entrepreneurs and corporations jumping on the Facebook bandwagon to create word-of-mouth and buzz for their brand. However, why? Using Facebook can be a fantastic source to generate traffic and a community around your website or blog. However, should you promote your business with a personal profile page? Humm! Let me tell you about my experience.

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Paid Tweets vs. Organic Word of Mouth

Posted by Nan Ross on September 17, 2009 · Leave a Comment 

Is there a difference between paying someone to tweet about your brand and paying a celebrity to endorse your product?

Marketers are taking this concept and running with it. They are so quick to reach out to consumers and build relationships in the social networking world that they are going back to their old habits: to “spend money to generate impression” and keeping tight control of their message.

We all know that in social media, a positive personal customer experience is the key to an effective word-of-mouth marketing. However, what if they do not have a clue about your brand, and how your product differiate from the rest. Would their feedback be two-faced and fake?

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How To Create Your Own Ning Network

Posted by Nan Ross on September 16, 2009 · Leave a Comment 

We have heard of the “big dogs” of social networking: Facebook, LinkedIn and MySpace. However, if you have not already jumped on the Ning bangwagon, this show may be for YOU! Why Ning?

Whether you are web savvy or a novice, Ning is one of the best platform for setting up fully functional and visually appealing social networks from scratch. With 30 million users and 6.1 million social networks, Ning allows people of common denominator to join forces to make a change in today’s society. Are you ready to be among those innovators and thought leaders?

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