LinkedIn, a social network with over 135 million registered users in over 200 countries, is flooded with network professionals, job/business opportunities and gatekeepers. Completing and optimizing your profile is important, but building true connections is crucial for business success. During last week episode of Social Media with Nan Ross and Reggie Juzang, we will discuss our experiences with using LinkedIn and the strategies we have implemented to find the RIGHT business opportunities.
Are you struggling with low blog traffic, gaining Google’s attention, or publishing content regularly? We understand and feel your pain. Although, blogging has it advantages for generating traffic and gaining credibility in your industry, they can be a little complicated. During Saturday episode, we have discussed our “Top Ten Blogging Mistakes to Avoid”. These simple blogging mistakes have been made by other bloggers, including myself. The content will be taken from the E-book “15 Business Blogging Mistakes and Easy Fixes” by Pamela Vaughan from Hubspot.
“All Content Has A Creator”
Copyright infringement of music, video, photos and blogs has become the norm in the Web 2.0 world, but this practice is illegal. As business owners publish and share content via social media, they need to understand the legalities of delivering content. For example, what is copyright? Copyright is the rights of the creator of the work, or inheritance, not the person who possess the content. Copyright will protects text and picture from websites, even though the copyright symbol is not visible. But, since social media is about sharing and educating, we have the right to practice fair use of copyright content. What is Fair Use versus Copyright Infringement? Fair use allows anyone to reproduce work, but subject to limitations. Some of the limitations may consist of using small portion of the work, teaching/educating, scholar criticism and news reporting. Although, even small portion of the work would need be referenced to the original creator.
During this episode, (pre-recorded audio file) Rubin Ramos of Community Central interviews Reginald Juzang, VP of Corporate Cosmo LLC, on the benefits of social media for small businesses. Reginald addresses some questions many small business owners have on their mind about social media:
- What exactly is Social Media?
- How has technology change the way people do business?
- What are the advantages and disadvantages of social media?
- How entrepreneurs are effectively using social media to brand their businesses?
- How quickly can a business receive real results from social media?
- Are there certain social media sites that work better than others?
Businesses are always seeking creative ways of connecting with their customers to stimulate conversations and promote their brand. The power of video has become the social media gateway to attraction and exposure. Why? Consumers are shifting from watching television to online video sites via desktops and smartphones. According to YouTube’s press statistics, YouTube has over 2 billion videos viewed every day, while YouTube Mobile gets over 100 million views per day.”
How many new customers have you lost or gained in the last three to five years? Did you know that seeking new customers can cost five to seven times more than retaining current customers?
More and more businesses spend tons of marketing dollars attracting new customers instead of retaining customers after the purchase. If you seek what’s important to your current customers, then you can hone in their interest and save your marketing dollars. During this week show, Cultivating a Loyal Customer Base, I focused on why businesses should focus more on customer retention instead of acquisition and what strategies are effective for keeping customers.
Is your freelance business declining? Are you having trouble finding and retaining clients? Well if you answered, yes to either question then this podcast is for you. Last week show was so inspiring. My guest, Rodney Washington, a Creative Marketing Strategist and a freelance photographer, gave the audience three reasons why freelancers fail the first year of business.
Especially hard hit are those in the publishing industry, which employs the largest number of freelance photographers, graphic designers and illustrators worldwide. A weak economy coupled with rapid advancements in digital media and online delivery systems have left many freelancers scratching their heads wondering how to leverage their talents and remain relevant to clients.
For those who just jumped on the blogging bandwagon, congrats! I welcome you to the blogosphere; an exciting space for reaching out, building communities, educating and expressing yourself. Today’s show was designed for the new bloggers who may have some questions. Reggie Juzang, a new WordPress blogger, writes about merchant accounts, credit card processing and business finances. He informs his audience about how to effectively use their merchant account for more than just accepting electronic forms of payment. So, I invited him on the show to answer some of his blogging questions.
Here are a few of the questions we covered:
1. How many keyword phrases should I include in my blog?
2. How many times a day should I promote my blog on multiple social media platforms?
3. How many words should my blog post contain?
4. In your opinion is blogging an effective way of promoting one’s business or a way to highlight industry trends?
5. Is adding pictures and graphics effective in a blog?
To hear the show with Reggie Juzang, please visit Blogging Basic Q&A Discussion.
Social media is about sharing, learning and educating. Since content is king, many assume they would need to publish their content in written format. Unfortunately, publishing only written format prohibits other potential audience from consuming your message.
People have different learning styles; different ways of consuming information. The only way small businesses can effectively communicate their message is by publishing content in multiple formats for their audience to gravitate.
In this week episode of “Social Media with Nan Ross” we will discuss the following:
- Defining the Different Forms of Learning Styles using VARK Inventory