Corporate Cosmo Internet Marketing» Social Media Marketing http://corporatecosmo.com Mon, 30 Jan 2012 20:27:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Word of Mouth Marketing: How To Find Supporters [Podcast] http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/?utm_source=rss&utm_medium=rss&utm_campaign=word-mouth-marketing-find-supporters http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/#comments Wed, 18 Jan 2012 21:12:39 +0000 Nan Ross http://corporatecosmo.com/?p=2519 [Continue Reading]]]> Social media platforms such as, blogs, social networking communities and forums are saturated with online dialogue about your industry, competitors and current events. Are you taking an advantage of these conversations to find supporters? During last week episode of Social Media with Nan Ross and Reggie Juzang, we have discussed the 5 online strategies for finding supporters for your word of mouth marketing program, Word of Mouth Marketing: How To Find Supporters. Strategies and tips has been taken from the book “Implementing Word of Mouth Marketing” by Idil Cakim.

1.    Listen to online dialogue and craft a relevant message

2.    Find influencers who drives conversations and speak to their followers

3.    Become more socially-conscious for 2012

4.    Ask for support to spread your message

5.    Increase your community reach

Interested in purchasing the book “Implementing Word of Mouth Marketing” by Idil Cakim?

Social  Media News by Reggie Juzang:

Apple Mini-Stores Coming to Target

Target has confirmed that it will be introducing 25 Apple mini-shops within its stores this year.

Facebook, Google, others face charges in India

Indian prosecutors are taking Google, Yahoo, Facebook and other networking sites to court for refusing to remove material considered insulting to Indian leaders and major religious figures

Social media widens scope of Nigeria fuel protests

A nationwide strike and demonstrations have unleashed years of pent-up frustrations in Nigeria over its kleptocratic leaders, and the rage has grown even stronger across social media this week.

]]> http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/feed/ 0 Street Radio and Corporate Cosmo Collaborates on an Entertainment Website Project http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/?utm_source=rss&utm_medium=rss&utm_campaign=street-radio-corporate-cosmo-collaborates http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/#comments Mon, 03 Oct 2011 19:00:23 +0000 Nan Ross http://corporatecosmo.com/?p=2106 [Continue Reading]]]> Miami, Florida, September 2011 – Street Radio, Inc. and Corporate Cosmo, LLC joins their marketing expertise to help promote independent artists and DJs across the globe. Marcus Boyd, CEO of Street Radio, Inc, and Nan Ross, CEO of Corporate Cosmo LLC, collaborated in the official launch of an interactive website, Street Radio Magazine.

Street Radio Magazine will reflex the voice of Marcus Boyd who will bring a wealth of knowledge in the music industry. In 1998, Marcus Boyd was signed to Too Short along with this group “Al Block”. The group’s single “Paper Chase” went platinum off the Too Short Nationwide Compilation. He has worked with Jazzy Pha, Polo Da Don, Lil John, Ludacris, Too Short, Young Bloods, Bone Crusher and a list of other major artists. Mr. Boyd has worked for record companies such as Zone 4 Inc, Grand Hustle and a number of other labels. “My mission is to give talented artists back the stage,” said Marcus.

Nan Ross brings her social media development and content management knowledge to the table. Ms. Ross is a Social Media Strategist and holds a computer technology background for over 15 years. Nan’s career really began to take off in 2009 after starting Blog Talk Radio Show “Social Media with Nan Ross” (formerly known as The Nan Ross Show). The show went to become “Blog Talk Radio’s most popular marketing show” shortly after 17 months and featured some of the top marketing experts in the industry.

Street Radio Magazine mission is to provide a platform for artists who are the social commentary of their neighborhoods, the club bangers and the DJs who masterfully respond to the energy of the crowd. Street Radio Magazine’s platform consists of a music, podcast interviews, videos, blog posts and weekly contests featuring independent artists and DJs.
If you’d like to find out more about Street Radio Magazine, or would like to be a featured artist or DJ, please visit http://www.streetradiomag.com. For website design, social media and internet marketing services, please visit http://www.corporatecosmo.com.

]]> http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/feed/ 0 The Unethical & Illegal Practices of Online Content [Podcast] http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=ethical-legalities-of-online-content-podcast http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/#comments Fri, 22 Jul 2011 18:02:04 +0000 Nan Ross http://corporatecosmo.com/?p=1970 [Continue Reading]]]> “All Content Has A Creator”

Copyright infringement of music, video, photos and blogs has become the norm in the Web 2.0 world, but this practice is illegal. As business owners publish and share content via social media, they need to understand the legalities of delivering content. For example, what is copyright? Copyright is the rights of the creator of the work, or inheritance, not the person who possess the content. Copyright will protects text and picture from websites, even though the copyright symbol is not visible. But, since social media is about sharing and educating, we have the right to practice fair use of copyright content. What is Fair Use versus Copyright Infringement? Fair use allows anyone to reproduce work, but subject to limitations. Some of the limitations may consist of using small portion of the work, teaching/educating, scholar criticism and news reporting. Although, even small portion of the work would need be referenced to the original creator.

Here are a few suggest to avoid any illegal or unethical online content practices:

  • Provide an excerpt with a link to the original article.
  • Use proper citation, quotation and reference in your article or blog post
  • Read copyright disclosure before usage
  • Establish a code of ethic of acceptable behavior

During this week episode, we will discuss the ethical and legalities of online content. We will highlight the following key points:

  • Legal Issue of Internet Use
  • Ethical Use of Delivering Content
  • Fair Use vs. Copyright Infringement
  • How To Respect the Original Creator
  • Code of Ethics for Bloggers & Journalists

Listen to internet radio with Nan Ross on Blog Talk Radio
]]> http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/feed/ 0 How To Use Your Website As The Ultimate Branding Tool http://corporatecosmo.com/website-branding-tool?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-your-website-as-the-ultimate-branding-tool http://corporatecosmo.com/website-branding-tool#comments Mon, 04 Jul 2011 21:04:44 +0000 Nan Ross http://corporatecosmo.com/?p=1956 [Continue Reading]]]> Your website is your best marketing and branding tool. Awareness occur when your prospect first visits your website. When a prospect comes to your website, within seconds, they can learn everything about your business, products or services you offer. This introduction stage can make or break the future relationship between you and your visitors. The key is to establish credibility and display a positive impression on your visitors, whether they may be a potential customers or just someone who’s seeking informative content.

Last week’s show, “How To Use Your Website as the Ultimate Branding Tool”, we discussed some key features entrepreneurs need to implement on their website to effectively marketing their brand.

• Testimonial/reviews pages
• Portfolios or other visual elements of Your Work (Pictures or Videos)
• Opt-in Forms Requesting Additional Information from Visitors
- Registration form – “It’s not enough for you to introduce yourself to your visitors. Success and relationships building require your visitors to introduce themselves to you” – Relationship Marketing on the Internet – Roger C. Parker
• Links to media appearances, speaking engagement announcement
• Blog
• Social Media Widgets
• Personal Advertisement of Other Services You Provide
• Call to Action (Displayed on home page and within your pages)
• Audio podcast of interviews, commentaries.

Listen to internet radio with Nan Ross on Blog Talk Radio
]]> http://corporatecosmo.com/website-branding-tool/feed/ 0 Nan Ross – Speaks on The Art of Social Media Engagement http://corporatecosmo.com/art-of-social-media-engagement?utm_source=rss&utm_medium=rss&utm_campaign=nan-ross-speaks-on-the-art-of-social-media-engagement http://corporatecosmo.com/art-of-social-media-engagement#comments Tue, 21 Jun 2011 18:03:20 +0000 Nan Ross http://corporatecosmo.com/?p=1892 [Continue Reading]]]> Thanks to Karen Ervin, of Entrepreneur Enterprise,  for inviting Corporate Cosmo to speak with her students on The Art of Social Media Engagement.   The evening speaking engagement was delivered for the Marietta Continuing Education “Social Media Marketing” class located at the Marietta High School campus.

The Art of Social Media Engagement presentation discussed the following key points:

  • What is Social Media
  • How Conversations are Powered By Social Media
  • Whom Do Consumers Trust
  • Social Media Listening and Monitoring Tools
  • How to Build Online Relationships
  • What Are the Best Time to Share Content on Facebook, Twitter and Blogs
]]> http://corporatecosmo.com/art-of-social-media-engagement/feed/ 0 Benefits of Social Media with Reginald Juzang & Rubin Ramos http://corporatecosmo.com/benefits-of-social-media?utm_source=rss&utm_medium=rss&utm_campaign=benefits-of-social-media-with-reginald-juzang-rubin-ramos http://corporatecosmo.com/benefits-of-social-media#comments Wed, 08 Jun 2011 18:50:21 +0000 Nan Ross http://corporatecosmo.com/?p=1877 [Continue Reading]]]> During this episode, (pre-recorded audio file) Rubin Ramos of Community Central interviews Reginald Juzang, VP of Corporate Cosmo LLC, on the benefits of social media for small businesses. Reginald addresses some questions many small business owners have on their mind about social media:

  • What exactly is Social Media?
  • How has technology change the way people do business?
  • What are the advantages and disadvantages of social media?
  • How entrepreneurs are effectively using social media to brand their businesses?
  • How quickly can a business receive real results from social media?
  • Are there certain social media sites that work better than others?

    • Listen to internet radio with Nan Ross on Blog Talk Radio
    ]]> http://corporatecosmo.com/benefits-of-social-media/feed/ 0 How To Share Content in Seconds! [VIDEO] http://corporatecosmo.com/sharing-content?utm_source=rss&utm_medium=rss&utm_campaign=how-to-share-content-in-seconds-video http://corporatecosmo.com/sharing-content#comments Tue, 31 May 2011 18:00:39 +0000 Nan Ross http://corporatecosmo.com/?p=1865 [Continue Reading]]]> I was reading other social media expert’s blogs and I ran across HootSuite’s secret weapon for sharing content. HootSuite’s tool, Hootlet, allows you to share content without opening other tabs, automatically shortens the URL and grabs the title from the webpage.

    Please view my simple video tutorial on How To Share Content in Seconds! I will demonstrate how to install Hootlet  to your browser and teach you how to use this secret weapon effectively.

    ]]>     http://corporatecosmo.com/sharing-content/feed/ 0     The 5th Annual Morris Brown College Scholarship Walk-A-Thon presents Nan Ross, a Social Media Expert http://corporatecosmo.com/word-of-mouth-marketing/the-5th-annual-morris-brown-college-scholarship-walk-a-thon-presents-nan-ross-a-social-media-expert/?utm_source=rss&utm_medium=rss&utm_campaign=the-5th-annual-morris-brown-college-scholarship-walk-a-thon-presents-nan-ross-a-social-media-expert http://corporatecosmo.com/word-of-mouth-marketing/the-5th-annual-morris-brown-college-scholarship-walk-a-thon-presents-nan-ross-a-social-media-expert/#comments Tue, 17 May 2011 16:30:58 +0000 Nan Ross http://corporatecosmo.com/?p=1851 [Continue Reading]]]> Please join me on May 27th at Morris Brown College, Hickman Student Union Building,  for “Social Media: Today’s Word of Mouth Phenomena”. I am pleased to discuss how social media has changed word of mouth marketing  and how to use social media to create lasting buzz around your brand.

    Title: “Social Media: Today’s Word of Mouth Phenomena”

    Where: Hickman Student Union Building located @ 715 Martin Luther King Jr. Drive Atlanta, Georgia 30314

    Date: Friday,  May 27th 2011

    Time: 7 p.m. – 8 p.m.   (Refreshments will be served.)

    Seating is limited, please register for FREE by reserving your seat today.    Click here to register.

    ]]>     http://corporatecosmo.com/word-of-mouth-marketing/the-5th-annual-morris-brown-college-scholarship-walk-a-thon-presents-nan-ross-a-social-media-expert/feed/ 0     Nan Ross with Doug Lehman – The Power of Video Selling http://corporatecosmo.com/video-selling?utm_source=rss&utm_medium=rss&utm_campaign=nan-ross-with-doug-lehman-the-power-of-video-selling http://corporatecosmo.com/video-selling#comments Sat, 23 Apr 2011 17:00:59 +0000 Nan Ross http://corporatecosmo.com/?p=1820 [Continue Reading]]]>

    Listen to internet radio with Nan Ross on Blog Talk Radio

    Businesses are always seeking creative ways of connecting with their customers to stimulate conversations and promote their brand. The power of video has become the social media gateway to attraction and exposure. Why? Consumers are shifting from watching television to online video sites via desktops and smartphones. According to YouTube’s press statistics, YouTube has over 2 billion videos viewed every day, while YouTube Mobile gets over 100 million views per day.”

    With that being said, video is one of the best tools for connecting and engaging with people. This week on “Social Media with Nan Ross”, Doug Lehman of Lehman’s Terms of Business” discussed some interesting key points on how video can have an impact on product selling, how to use video to engage with customers and cost effective tips for creating video content.

    Doug also presented some quick tips for creating quality video content; search engine strategies to increase video visibility and how to “socialize” videos – using other social media platforms to promote products or services. He also provided case studies of Zappos and Blentec , brands who have produced short and entertaining videos of their products, as an example of how video can increase conversions.

    Overall, Doug Lehman provided some great information on How to Use Social Video Selling to Enhance Your Customer Engagement. At Corporate Cosmo, we encourage you to get out there and explore the video world. Be creative, showcase your brand culture, highlight your mission and educate your customers. Best of all, have some fun!!!!!

    ]]>     http://corporatecosmo.com/video-selling/feed/ 1     Is Your Facebook Page Client Attractive? 3 Tips to Securing More Clients http://corporatecosmo.com/facebook-page-client?utm_source=rss&utm_medium=rss&utm_campaign=is-your-facebook-page-client-attractive-3-tips-to-securing-more-clients http://corporatecosmo.com/facebook-page-client#comments Sun, 03 Apr 2011 18:40:28 +0000 Nan Ross http://corporatecosmo.com/?p=1692 [Continue Reading]]]> Eye on Marketing Book CoverIf you are familiar with social networking then you’ve probably heard of Facebook. Facebook is arguably one of the most popular social networking tools available for photographers and creative service providers on the Internet. As a creative marketing consultant I spend quite a bit of time exploring fan pages that I’m invited to by creative professionals. Unfortunately on many I find a very vital key of client attraction missing from their pages, and that is the topic of today’s lesson: 3 tips to creating a client attractive Facebook page.

    1. Target carefully and with intention – For example, if you are a photographer that specializes in the portraiture of women – so for the sake of this illustration let’s say you specialize in photographing expectant mothers. If so, your goal should be to invite women that fit that target profile. You can typically find groups that fit your target audience via a simple search on Facebook. Join these groups and contribute to the conversation by providing useful content. Once you start developing a reputation as someone who is a contributor begin inviting members of the group to become fans your fan page.

    2. Be informative – As your list of “targeted” fans grows make sure you continually provide useful content by sharing your knowledge and demonstrating your expertise. One way to do this is to post content that will not only educate but inspire your target audience. There are many opportunities to demonstrate your expertise via short articles, tip sheets, downloadable MP3 audio recordings, video slide show presentations, and behind the scenes videos or still shots with “diary” style journal entries.

    3. Close with a strong call to action - Again clients hire you to solve problems and in order to do that you have to know what they are. All that is left is to communicate that you are “the photographer” who can solve it. One of the easiest ways to do this is craft what I call a “call to action statement” or mission statement, emphasis on “call to action”. Your call to action could include an invitation to sign up for a DVD or CD sampler or your work, or a downloadable screen saver calendar or a FREE phone consultation. Whatever it is make sure you provide something that is valuable and offers additional information that would entice “next step” in working with you.

    This blog post was taken (with permission) from the e-book: Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits written by Creative Marketing Strategist, Rodney Washington. Click Here To Purchase The Book!

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