Corporate Cosmo Internet Marketing» Social Media Marketing http://corporatecosmo.com Sun, 13 May 2012 00:30:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Why Social Media Sucks For Your Business http://corporatecosmo.com/social-media-marketing/social-media-sucks-business/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-sucks-business http://corporatecosmo.com/social-media-marketing/social-media-sucks-business/#comments Sun, 13 May 2012 00:18:07 +0000 Nan Ross http://corporatecosmo.com/?p=2617 product researchBusiness is about people. People do business with people they like and trust. Do you agree? But, in order for a prospect to like you, you must harass some attributes that intrigues them.  Some of those attribute can be a problem solver, social skills, strong web presence, and a competitive edge. That’s why word of mouth is so powerful. But how you view social media must resonate with your potential customers needs. Unfortunately, some just don’t get it.

Targeting the Wrong People
When you walk down a grocery isle or wait at the check-out line, is it common for a stranger to spark a conversation with you? Not necessarily. Why? Perhaps, they just don’t know who you are. But if you go to scuba diving store, looking for scuba gear, most likely it would be quite easy to spark a conversation. Why? People in the scuba diving store have a common interest. My point is why look for a broad audience when you can only provide a niche interest. It’s super easy to ask a broad audience to follow you on Twitter or “Like” your Facebook page, but many will give you a deaf ear when you talk. On the other hand, if you focus on engaging with a relevant niche, not only will they be happy to join you on social media but they will start to inquire about your services.

Solely Promote Instead of Engaging
We receive tons of emails, Twitter DM’s and Facebook updates from businesses that solely promote or advertise their services to us. All we do is delete them all. Now, if we are familiar with a company, than perhaps we can refer them to our network or even inquire more about their services in the near future. Just to inform you, there’s an 80/20 rule you must abide by in social media. As I mentioned hundreds of times, social media is about sharing and engaging. 80% of the time you should be offering value to your audience. Value may consist of creating or sharing content that provides a solution to your audience’s problems. 20% of the time you can promote your services. Give, and give alot before you can receive.

Outdated Website Can Hurt
If someone finds you on social media, and you have an outdated website, your visitors will be skeptical in doing business with you. Based on Pew Research Institute, 58% of Americans research products online and 78% of Internet users have at least occasionally done online research for a product. So, most likely someone is researching you and if your website have outdated content, you can lose your credibility in seconds.  We have follow links from social media and have seen website copyright dated for 2010, or outdated web technology, or the recent blog post from a year ago. Your prospect wants to know what you are doing now, not last year. Keeping updated website content is one of the keys to a successful social media presence.

Fail to Learn About Your Competition
One of the many questions we ask when consulting with our clients is, “Do you know what your completions are doing online?” 99% of the time they are clueless. In order for any business to survive in this economy they must have a competitive edge. Having a strong social media presence can lead to a competitive edge in your industry.  Earlier this year, Social Media Examiner, published a blog post on “How to Gain Competitive Insight With Social Media”.  Using social media to research your competitors can be quite useful when developing a clearer social media marketing strategy. Everything you need to know about your competitors is public. We would suggest that you compile a list of your competitors and research them on Facebook, Twitter and Google. Research their comments in their communities, number of links, quality of followers and how they engage and promote their business on social media. Why reinvent the wheel?

Either way, social media sucks for your business because you have not seen the value yet. A successful social media presence is about consistency in engagement, finding the right audience and learning about how you can have a competitive edge. Try not to focus on the quantity of followers and “likes” but the quality of your community.

]]> http://corporatecosmo.com/social-media-marketing/social-media-sucks-business/feed/ 0 Word of Mouth Marketing: How To Find Supporters [Podcast] http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/?utm_source=rss&utm_medium=rss&utm_campaign=word-mouth-marketing-find-supporters http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/#comments Wed, 18 Jan 2012 21:12:39 +0000 Nan Ross http://corporatecosmo.com/?p=2519 Social media platforms such as, blogs, social networking communities and forums are saturated with online dialogue about your industry, competitors and current events. Are you taking an advantage of these conversations to find supporters? During last week episode of Social Media with Nan Ross and Reggie Juzang, we have discussed the 5 online strategies for finding supporters for your word of mouth marketing program, Word of Mouth Marketing: How To Find Supporters. Strategies and tips has been taken from the book “Implementing Word of Mouth Marketing” by Idil Cakim.

1.    Listen to online dialogue and craft a relevant message

2.    Find influencers who drives conversations and speak to their followers

3.    Become more socially-conscious for 2012

4.    Ask for support to spread your message

5.    Increase your community reach

Interested in purchasing the book “Implementing Word of Mouth Marketing” by Idil Cakim?

Social  Media News by Reggie Juzang:

Apple Mini-Stores Coming to Target

Target has confirmed that it will be introducing 25 Apple mini-shops within its stores this year.

Facebook, Google, others face charges in India

Indian prosecutors are taking Google, Yahoo, Facebook and other networking sites to court for refusing to remove material considered insulting to Indian leaders and major religious figures

Social media widens scope of Nigeria fuel protests

A nationwide strike and demonstrations have unleashed years of pent-up frustrations in Nigeria over its kleptocratic leaders, and the rage has grown even stronger across social media this week.

]]> http://corporatecosmo.com/social-media-marketing/word-mouth-marketing-find-supporters/feed/ 0 Street Radio and Corporate Cosmo Collaborates on an Entertainment Website Project http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/?utm_source=rss&utm_medium=rss&utm_campaign=street-radio-corporate-cosmo-collaborates http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/#comments Mon, 03 Oct 2011 19:00:23 +0000 Nan Ross http://corporatecosmo.com/?p=2106 Miami, Florida, September 2011 – Street Radio, Inc. and Corporate Cosmo, LLC joins their marketing expertise to help promote independent artists and DJs across the globe. Marcus Boyd, CEO of Street Radio, Inc, and Nan Ross, CEO of Corporate Cosmo LLC, collaborated in the official launch of an interactive website, Street Radio Magazine.

Street Radio Magazine will reflex the voice of Marcus Boyd who will bring a wealth of knowledge in the music industry. In 1998, Marcus Boyd was signed to Too Short along with this group “Al Block”. The group’s single “Paper Chase” went platinum off the Too Short Nationwide Compilation. He has worked with Jazzy Pha, Polo Da Don, Lil John, Ludacris, Too Short, Young Bloods, Bone Crusher and a list of other major artists. Mr. Boyd has worked for record companies such as Zone 4 Inc, Grand Hustle and a number of other labels. “My mission is to give talented artists back the stage,” said Marcus.

Nan Ross brings her social media development and content management knowledge to the table. Ms. Ross is a Social Media Strategist and holds a computer technology background for over 15 years. Nan’s career really began to take off in 2009 after starting Blog Talk Radio Show “Social Media with Nan Ross” (formerly known as The Nan Ross Show). The show went to become “Blog Talk Radio’s most popular marketing show” shortly after 17 months and featured some of the top marketing experts in the industry.

Street Radio Magazine mission is to provide a platform for artists who are the social commentary of their neighborhoods, the club bangers and the DJs who masterfully respond to the energy of the crowd. Street Radio Magazine’s platform consists of a music, podcast interviews, videos, blog posts and weekly contests featuring independent artists and DJs.
If you’d like to find out more about Street Radio Magazine, or would like to be a featured artist or DJ, please visit http://www.streetradiomag.com. For website design, social media and internet marketing services, please visit http://www.corporatecosmo.com.

]]> http://corporatecosmo.com/social-media-marketing/street-radio-corporate-cosmo-collaborates/feed/ 0 The Unethical & Illegal Practices of Online Content [Podcast] http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=ethical-legalities-of-online-content-podcast http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/#comments Fri, 22 Jul 2011 18:02:04 +0000 Nan Ross http://corporatecosmo.com/?p=1970 “All Content Has A Creator”

Copyright infringement of music, video, photos and blogs has become the norm in the Web 2.0 world, but this practice is illegal. As business owners publish and share content via social media, they need to understand the legalities of delivering content. For example, what is copyright? Copyright is the rights of the creator of the work, or inheritance, not the person who possess the content. Copyright will protects text and picture from websites, even though the copyright symbol is not visible. But, since social media is about sharing and educating, we have the right to practice fair use of copyright content. What is Fair Use versus Copyright Infringement? Fair use allows anyone to reproduce work, but subject to limitations. Some of the limitations may consist of using small portion of the work, teaching/educating, scholar criticism and news reporting. Although, even small portion of the work would need be referenced to the original creator.

Here are a few suggest to avoid any illegal or unethical online content practices:

  • Provide an excerpt with a link to the original article.
  • Use proper citation, quotation and reference in your article or blog post
  • Read copyright disclosure before usage
  • Establish a code of ethic of acceptable behavior

During this week episode, we will discuss the ethical and legalities of online content. We will highlight the following key points:

  • Legal Issue of Internet Use
  • Ethical Use of Delivering Content
  • Fair Use vs. Copyright Infringement
  • How To Respect the Original Creator
  • Code of Ethics for Bloggers & Journalists

Listen to internet radio with Nan Ross on Blog Talk Radio
]]> http://corporatecosmo.com/social-media-marketing/ethical-legalities-of-online-content-podcast/feed/ 0 How To Use Your Website As The Ultimate Branding Tool http://corporatecosmo.com/website-branding-tool?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-your-website-as-the-ultimate-branding-tool http://corporatecosmo.com/website-branding-tool#comments Mon, 04 Jul 2011 21:04:44 +0000 Nan Ross http://corporatecosmo.com/?p=1956 Your website is your best marketing and branding tool. Awareness occur when your prospect first visits your website. When a prospect comes to your website, within seconds, they can learn everything about your business, products or services you offer. This introduction stage can make or break the future relationship between you and your visitors. The key is to establish credibility and display a positive impression on your visitors, whether they may be a potential customers or just someone who’s seeking informative content.

Last week’s show, “How To Use Your Website as the Ultimate Branding Tool”, we discussed some key features entrepreneurs need to implement on their website to effectively marketing their brand.

• Testimonial/reviews pages
• Portfolios or other visual elements of Your Work (Pictures or Videos)
• Opt-in Forms Requesting Additional Information from Visitors
- Registration form – “It’s not enough for you to introduce yourself to your visitors. Success and relationships building require your visitors to introduce themselves to you” – Relationship Marketing on the Internet – Roger C. Parker
• Links to media appearances, speaking engagement announcement
• Blog
• Social Media Widgets
• Personal Advertisement of Other Services You Provide
• Call to Action (Displayed on home page and within your pages)
• Audio podcast of interviews, commentaries.

Listen to internet radio with Nan Ross on Blog Talk Radio
]]> http://corporatecosmo.com/website-branding-tool/feed/ 0 Nan Ross – Speaks on The Art of Social Media Engagement http://corporatecosmo.com/art-of-social-media-engagement?utm_source=rss&utm_medium=rss&utm_campaign=nan-ross-speaks-on-the-art-of-social-media-engagement http://corporatecosmo.com/art-of-social-media-engagement#comments Tue, 21 Jun 2011 18:03:20 +0000 Nan Ross http://corporatecosmo.com/?p=1892 Thanks to Karen Ervin, of Entrepreneur Enterprise,  for inviting Corporate Cosmo to speak with her students on The Art of Social Media Engagement.   The evening speaking engagement was delivered for the Marietta Continuing Education “Social Media Marketing” class located at the Marietta High School campus.

The Art of Social Media Engagement presentation discussed the following key points:

  • What is Social Media
  • How Conversations are Powered By Social Media
  • Whom Do Consumers Trust
  • Social Media Listening and Monitoring Tools
  • How to Build Online Relationships
  • What Are the Best Time to Share Content on Facebook, Twitter and Blogs
]]> http://corporatecosmo.com/art-of-social-media-engagement/feed/ 0 Benefits of Social Media with Reginald Juzang & Rubin Ramos http://corporatecosmo.com/benefits-of-social-media?utm_source=rss&utm_medium=rss&utm_campaign=benefits-of-social-media-with-reginald-juzang-rubin-ramos http://corporatecosmo.com/benefits-of-social-media#comments Wed, 08 Jun 2011 18:50:21 +0000 Nan Ross http://corporatecosmo.com/?p=1877 During this episode, (pre-recorded audio file) Rubin Ramos of Community Central interviews Reginald Juzang, VP of Corporate Cosmo LLC, on the benefits of social media for small businesses. Reginald addresses some questions many small business owners have on their mind about social media: