Business is about people. People do business with people they like and trust. Do you agree? But, in order for a prospect to like you, you must harass some attributes that intrigues them. Some of those attribute can be a problem solver, social skills, strong web presence, and a competitive edge. That’s why word of mouth is so powerful. But how you view social media must resonate with your potential customers needs. Unfortunately, some just don’t get it.
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Why Social Media Sucks For Your Business
Filed Under: Social Media Marketing Tagged With: Social Media Marketing
Word of Mouth Marketing: How To Find Supporters [Podcast]
Social media platforms such as, blogs, social networking communities and forums are saturated with online dialogue about your industry, competitors and current events. Are you taking an advantage of these conversations to find supporters? During last week episode of Social Media with Nan Ross and Reggie Juzang, we have discussed the 5 online strategies for finding supporters for your word of mouth marketing program, Word of Mouth Marketing: How To Find Supporters. Strategies and tips has been taken from the book “Implementing Word of Mouth Marketing” by Idil Cakim.
1. Listen to online dialogue and craft a relevant message
Filed Under: Podcast, Social Media Marketing Tagged With: social media podcast, Social Media with Nan Ross, Word-of-Mouth Marketing
Street Radio and Corporate Cosmo Collaborates on an Entertainment Website Project
Miami, Florida, September 2011 – Street Radio, Inc. and Corporate Cosmo, LLC joins their marketing expertise to help promote independent artists and DJs across the globe. Marcus Boyd, CEO of Street Radio, Inc, and Nan Ross, CEO of Corporate Cosmo LLC, collaborated in the official launch of an interactive website, Street Radio Magazine.
Filed Under: Social Media Marketing Tagged With: Marcus Boyd, Street Radio Inc, Street Radio Magazine
The Unethical & Illegal Practices of Online Content [Podcast]
“All Content Has A Creator”
Copyright infringement of music, video, photos and blogs has become the norm in the Web 2.0 world, but this practice is illegal. As business owners publish and share content via social media, they need to understand the legalities of delivering content. For example, what is copyright? Copyright is the rights of the creator of the work, or inheritance, not the person who possess the content. Copyright will protects text and picture from websites, even though the copyright symbol is not visible. But, since social media is about sharing and educating, we have the right to practice fair use of copyright content. What is Fair Use versus Copyright Infringement? Fair use allows anyone to reproduce work, but subject to limitations. Some of the limitations may consist of using small portion of the work, teaching/educating, scholar criticism and news reporting. Although, even small portion of the work would need be referenced to the original creator.
Filed Under: Social Media Marketing, Social Media with Nan Ross Tagged With: copyright infringement, legalities of online content, unethical practices
How To Use Your Website As The Ultimate Branding Tool
Your website is your best marketing and branding tool. Awareness occur when your prospect first visits your website. When a prospect comes to your website, within seconds, they can learn everything about your business, products or services you offer. This introduction stage can make or break the future relationship between you and your visitors. The key is to establish credibility and display a positive impression on your visitors, whether they may be a potential customers or just someone who’s seeking informative content.
Last week’s show, “How To Use Your Website as the Ultimate Branding Tool”, we discussed some key features entrepreneurs need to implement on their website to effectively marketing their brand.
Filed Under: Featured Articles, Social Media Marketing Tagged With: branding tools, website development, website structure
Nan Ross – Speaks on The Art of Social Media Engagement
Thanks to Karen Ervin, of Entrepreneur Enterprise, for inviting Corporate Cosmo to speak with her students on The Art of Social Media Engagement. The evening speaking engagement was delivered for the Marietta Continuing Education “Social Media Marketing” class located at the Marietta High School campus.
The Art of Social Media Engagement presentation discussed the following key points:
- What is Social Media
- How Conversations are Powered By Social Media
- Whom Do Consumers Trust
- Social Media Listening and Monitoring Tools
- How to Build Online Relationships
- What Are the Best Time to Share Content on Facebook, Twitter and Blogs
Filed Under: Featured Articles, Social Media Marketing Tagged With: Art of Social Media Engagement Seminar, Karen Ervin, Marietta Continuing Education, Marietta High School
Benefits of Social Media with Reginald Juzang & Rubin Ramos
During this episode, (pre-recorded audio file) Rubin Ramos of Community Central interviews Reginald Juzang, VP of Corporate Cosmo LLC, on the benefits of social media for small businesses. Reginald addresses some questions many small business owners have on their mind about social media:
- What exactly is Social Media?
- How has technology change the way people do business?
- What are the advantages and disadvantages of social media?
- How entrepreneurs are effectively using social media to brand their businesses?
- How quickly can a business receive real results from social media?
- Are there certain social media sites that work better than others?
Listen to internet radio with Nan Ross on Blog Talk Radio
Filed Under: Featured Articles, Social Media Marketing, Social Media with Nan Ross Tagged With: Community Central, Reginald Juzang, Rubin Ramos, Social Media Marketing
How To Share Content in Seconds! [VIDEO]
I was reading other social media expert’s blogs and I ran across HootSuite’s secret weapon for sharing content. HootSuite’s tool, Hootlet, allows you to share content without opening other tabs, automatically shortens the URL and grabs the title from the webpage.
Please view my simple video tutorial on How To Share Content in Seconds! I will demonstrate how to install Hootlet to your browser and teach you how to use this secret weapon effectively.
Filed Under: Social Media Marketing, Video How-To Tutorials, Video Tutorials Tagged With: Hootlet, HootSuite, promoting content, sharing content
The 5th Annual Morris Brown College Scholarship Walk-A-Thon presents Nan Ross, a Social Media Expert
Please join me on May 27th at Morris Brown College, Hickman Student Union Building, for “Social Media: Today’s Word of Mouth Phenomena”. I am pleased to discuss how social media has changed word of mouth marketing and how to use social media to create lasting buzz around your brand.
Title: “Social Media: Today’s Word of Mouth Phenomena”
Where: Hickman Student Union Building located @ 715 Martin Luther King Jr. Drive Atlanta, Georgia 30314
Date: Friday, May 27th 2011
Time: 7 p.m. – 8 p.m. (Refreshments will be served.)
Nan Ross with Doug Lehman – The Power of Video Selling
Listen to internet radio with Nan Ross on Blog Talk Radio
Businesses are always seeking creative ways of connecting with their customers to stimulate conversations and promote their brand. The power of video has become the social media gateway to attraction and exposure. Why? Consumers are shifting from watching television to online video sites via desktops and smartphones. According to YouTube’s press statistics, YouTube has over 2 billion videos viewed every day, while YouTube Mobile gets over 100 million views per day.”
