Think about it. How many professionals on your friends lists are providing the same exact product as you? Hundreds, even thousands! But, that’s not the problem. The problem is everyone has the same idea and is speaking the same message in the same boring voice. There’s no style, no swagger, no damn personality.

So, here are some tips on how to use social media to liven up your brand personality instead of hyping your product.

Contests – Bring People Together
Contests are a wonderful way to get your community excited about your brand. They show that your brand personality is fun, engaging and giving.

Dunkin Donuts sets a fine example for creating unique and fan-driven contests on Facebook. Dunkin Donuts is not about pushing annoying marketing messages but using their brand personality to attract over 1 million fans.

Videos – Visually Bring Your Personality to Life

Videos are a magnificent way to promote your brand personality. A five-minute video can bring your personality to life, which beats the standard written content.

Home Depot uses their employees to perform instructional videos of practical and money-saving home improvement tips. Once again, Home Depot’s brand personality shows they value their employees. Can you say transparent and authentic?

Podcasting – Get Your Personality Heard

Producing a podcast can make a huge impact of your brand personality. A podcaster’s voice can illustrate their true personality, show their enthusiasm for their brand and how well they converse with their guests. But, the boring old business podcast are outdated. People want to hear something upbeat, lively and informative.

The podcast “Inside the Magic” is a source for Disney news and theme park fun. Listen via iTunes or download to your portable media player.

Engage! Heaven Sakes it’s A Social Site

One of my pet peeves is when someone hits me up on Facebook chat and posts a link to their website. My rule of thumb is three strikes and you’re out! You hit me up three times, posting links without engaging with me and I will just nicely un-friend you. Seems harsh? Oh well!

Remember it’s not about hit and run link shares. It’s about relationship building. Works the same in the online world as in the real world when we are face to face.

So here’s what you will want to remember when you liven up your brand. It’s just like our corporate motto says, to connect, engage and thrive. Using these tools will help you to make those things happen.

Give out your blog address in every episodes, whether in the beginning or at the end.  Encourage your audience to subscribe and highlight the benefits for joining your community.

Try recording interviews with other expert in your niche or someone who has a product or services that compliments yours.  This strategy opens up tons of opportunity for new promotional channels.