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How To Use Your Website As The Ultimate Branding Tool

Your website is your best marketing and branding tool. Awareness occur when your prospect first visits your website. When a prospect comes to your website, within seconds, they can learn everything about your business, products or services you offer. This introduction stage can make or break the future relationship between you and your visitors. The key is to establish credibility and display a positive impression on your visitors, whether they may be a potential customers or just someone who’s seeking informative content.

Last week’s show, “How To Use Your Website as the Ultimate Branding Tool”, we discussed some key features entrepreneurs need to implement on their website to effectively marketing their brand.

Nan Ross – Speaks on The Art of Social Media Engagement

Thanks to Karen Ervin, of Entrepreneur Enterprise,  for inviting Corporate Cosmo to speak with her students on The Art of Social Media Engagement.   The evening speaking engagement was delivered for the Marietta Continuing Education “Social Media Marketing” class located at the Marietta High School campus.

The Art of Social Media Engagement presentation discussed the following key points:

  • What is Social Media
  • How Conversations are Powered By Social Media
  • Whom Do Consumers Trust
  • Social Media Listening and Monitoring Tools
  • How to Build Online Relationships
  • What Are the Best Time to Share Content on Facebook, Twitter and Blogs

Benefits of Social Media with Reginald Juzang & Rubin Ramos

During this episode, (pre-recorded audio file) Rubin Ramos of Community Central interviews Reginald Juzang, VP of Corporate Cosmo LLC, on the benefits of social media for small businesses. Reginald addresses some questions many small business owners have on their mind about social media:

  • What exactly is Social Media?
  • How has technology change the way people do business?
  • What are the advantages and disadvantages of social media?
  • How entrepreneurs are effectively using social media to brand their businesses?
  • How quickly can a business receive real results from social media?
  • Are there certain social media sites that work better than others?
  • Listen to internet radio with Nan Ross on Blog Talk Radio

The 5th Annual Morris Brown College Scholarship Walk-A-Thon presents Nan Ross, a Social Media Expert

Please join me on May 27th at Morris Brown College, Hickman Student Union Building,  for “Social Media: Today’s Word of Mouth Phenomena”. I am pleased to discuss how social media has changed word of mouth marketing  and how to use social media to create lasting buzz around your brand.

Title: “Social Media: Today’s Word of Mouth Phenomena”

Where: Hickman Student Union Building located @ 715 Martin Luther King Jr. Drive Atlanta, Georgia 30314

Date: Friday,  May 27th 2011

Time: 7 p.m. – 8 p.m.   (Refreshments will be served.)

Nan Ross with Doug Lehman – The Power of Video Selling

Listen to internet radio with Nan Ross on Blog Talk Radio

Businesses are always seeking creative ways of connecting with their customers to stimulate conversations and promote their brand. The power of video has become the social media gateway to attraction and exposure. Why? Consumers are shifting from watching television to online video sites via desktops and smartphones. According to YouTube’s press statistics, YouTube has over 2 billion videos viewed every day, while YouTube Mobile gets over 100 million views per day.”

Is Your Facebook Page Client Attractive? 3 Tips to Securing More Clients

Eye on Marketing Book CoverIf you are familiar with social networking then you’ve probably heard of Facebook. Facebook is arguably one of the most popular social networking tools available for photographers and creative service providers on the Internet. As a creative marketing consultant I spend quite a bit of time exploring fan pages that I’m invited to by creative professionals. Unfortunately on many I find a very vital key of client attraction missing from their pages, and that is the topic of today’s lesson: 3 tips to creating a client attractive Facebook page.

Cultivating a Loyal Customer Base

Listen to internet radio with Nan Ross on Blog Talk Radio

How many new customers have you lost or gained in the last three to five years? Did you know that seeking new customers can cost five to seven times more than retaining current customers?

More and more businesses spend tons of marketing dollars attracting new customers instead of retaining customers after the purchase.  If you seek what’s important to your current customers, then you can hone in their interest and save your marketing dollars. During this week show, Cultivating a Loyal Customer Base, I focused on why businesses should focus more on customer retention instead of acquisition and what strategies are effective for keeping customers.

3 Reasons Why Freelance Businesses Struggle

Is your freelance business declining? Are you having trouble finding and retaining clients? Well if you answered, yes to either question then this podcast is for you. Last week show was so inspiring. My guest, Rodney Washington, a Creative Marketing Strategist and a freelance photographer, gave the audience three reasons why freelancers fail the first year of business.

Especially hard hit are those in the publishing industry, which employs the largest number of freelance photographers, graphic designers and illustrators worldwide. A weak economy coupled with rapid advancements in digital media and online delivery systems have left many freelancers scratching their heads wondering how to leverage their talents and remain relevant to clients.

How To Embed YouTube Videos in Facebook Landing Page [VIDEO]

Step 1: Create a Facebook Page

Step 2: Add the Static FBML Application
View our Facebook Static FBML Video: How to: Add An Opti-in Web Form to Your Facebook Page

Step 3: Find Your YouTube Video ID

Step 4: Insert YouTube Video ID

<fb:swf swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;" swfsrc='http://www.youtube.com/v/XXXXXXXXXXX&amp;autoplay=1' imgsrc='http://img.youtube.com/vi/ XXXXXXXXXXX/2.jpg' width='500' height='330' />

Step 5: Adjust Width and Height of Video, if needed

Step 6: Copy and Paste Codes in the FBML Box

Step 7: Add the Page Name in Box Title

Step 8: Click on Save Changes

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