1. Target carefully and with intention – For example, if you are a photographer that specializes in the portraiture of women – so for the sake of this illustration let’s say you specialize in photographing expectant mothers. If so, your goal should be to invite women that fit that target profile. You can typically find groups that fit your target audience via a simple search on Facebook. Join these groups and contribute to the conversation by providing useful content. Once you start developing a reputation as someone who is a contributor begin inviting members of the group to become fans your fan page.

2. Be informative – As your list of “targeted” fans grows make sure you continually provide useful content by sharing your knowledge and demonstrating your expertise. One way to do this is to post content that will not only educate but inspire your target audience. There are many opportunities to demonstrate your expertise via short articles, tip sheets, downloadable MP3 audio recordings, video slide show presentations, and behind the scenes videos or still shots with “diary” style journal entries.

3. Close with a strong call to action - Again clients hire you to solve problems and in order to do that you have to know what they are. All that is left is to communicate that you are “the photographer” who can solve it. One of the easiest ways to do this is craft what I call a “call to action statement” or mission statement, emphasis on “call to action”. Your call to action could include an invitation to sign up for a DVD or CD sampler or your work, or a downloadable screen saver calendar or a FREE phone consultation. Whatever it is make sure you provide something that is valuable and offers additional information that would entice “next step” in working with you.

This blog post was taken (with permission) from the e-book: Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits written by Creative Marketing Strategist, Rodney Washington. Click Here To Purchase The Book!

The last show, I interviewed Jim Garland, CEO of Sharp Details, Inc. and the Author of “The Practical Guide to Exceptional Living”. Jim provided the audience easy to understand and easy to use concepts on what small businesses need to do to take more control over their life.

We had covered the following key points:

• Gain Control of Our Time & Avoid Information Overload

• Attract Partnerships and A Great Team

• Set & Reach Our Goals for Success

BIO: Jim Garland is an entrepreneur, business owner, author, professional speaker and business consultant. He started his first company Sharp Details, Inc. from the trunk of his car as a boat cleaning service in 1991. Today Sharp Details, Inc provides corporate aircraft cleaning and support services to Fortune 100 and 500 companies, has 60 employees and produces $3,500,000 in annual revenue.

Click Link to Listen to “Control Your Life and Thrive with Author, Jim Garland” http://budurl.com/l4pr

Free PDF worksheets covered in the book “The Practical Guide to Exceptional Living:

THE GRATITUDE LIST, THE GOAL FILTER, THE LEGACY GOAL, THE MIND DUMP

Lori Johnson is president of Blu Morpho Marketing in Nashville, TN.  She is passionate about communication! That passion, combined with her strong desire to help others, and her never-ending thirst for new knowledge and ideas allows her to bring tremendous value to her clients. Lori continuously works hard to keep herself positioned as a leader. She has a heart for companies or people who are just getting started with their social media strategy as she has the gift of making even the "beginners" feel comfortable and competent to both define and reach their goals.