• Emotional Experience Wins the Point of Purchase

    A brand that provides an emotional experience with video wins the point of purchase #youtube #infographic

    YouTube-Infographic-Emotional Experience

    Emotional triggers in marketing can give you the chills, fuzziness or reminds you of who you are as a person. When you hear an emotional message, it triggers you to take some form of action – whether it would be to buy, share or just give your two cents. That’s why YouTube has a strong influence on purchases.

    According to ThinkGoogle, 72% of recent auto purchases agree that YouTube is one of the best place to go online to watch “in-action” videos of vehicles they are considering to buy.” 62% of smartphone purchasers use YouTube for how-to-videos and product reviews. And 66% of beauty purchasers uses YouTube to visualize how different products fit their lifestyle.

    So, for your next marketing campaign, consider creating an emotional experience with your product on YouTube.

  • SEO Suffers From Dirty URLs

     

    SEO Suffers from Dirty URLsDirty URLs practice is one of the most common SEO mistakes we have repetitively seen when performing free website analysis. Dirty URLs are urls with question marks followed by parameters such as www.example.com/service?page=1234. This unidentified link is hard for the user to remember and difficult for the search engine crawlers to understand.

    Dirty URLs are like speaking an unknown language. No one will understand where you’re coming from. – N. Ross

    Got some dirty links? Contact us for a free SEO consultation.

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