• Emotional Experience Wins the Point of Purchase

    A brand that provides an emotional experience with video wins the point of purchase #youtube #infographic

    YouTube-Infographic-Emotional Experience

    Emotional triggers in marketing can give you the chills, fuzziness or reminds you of who you are as a person. When you hear an emotional message, it triggers you to take some form of action – whether it would be to buy, share or just give your two cents. That’s why YouTube has a strong influence on purchases.

    According to ThinkGoogle, 72% of recent auto purchases agree that YouTube is one of the best place to go online to watch “in-action” videos of vehicles they are considering to buy.” 62% of smartphone purchasers use YouTube for how-to-videos and product reviews. And 66% of beauty purchasers uses YouTube to visualize how different products fit their lifestyle.

    So, for your next marketing campaign, consider creating an emotional experience with your product on YouTube.

  • Pinterest is from Venus, Google+ is from Mars

    Remember the book Men from Mars, Women from Venus? This 90’s bestseller guide reveals how men and women are different in their needs and behavior. Twenty-years later, this classic theory relates to Pinterest and Google+ gender split.

    Pintest and Google+ gender statistic

    Based on research, women continue to dominate Pinterest. 80% of the pins are from high income females who enjoy sharing “what she loves to get her hands on”. Pinterest, a heavily photo driven site, allows her to pin for aspiration – from fashion wears to the home décor for her city loft.

    So, if your product revolves around a female demographic than Pinterest may be the best social network.

    On the other hand, Google+ is heavily favored by males; making up 70% of the users. These contributors are well educated with a technology background, like your programmers and engineers.

    If you need to brand your software company or launch your mobile app than Google+ would be the best place to market.

    With that being said, create gender based buyer persona for your social media efforts. Your marketing message will be real to them because it’s relevant.

    Are you interested in launching a gender based marketing campaign? Contact us for a free consultation.

  • SEO Suffers From Dirty URLs


    SEO Suffers from Dirty URLsDirty URLs practice is one of the most common SEO mistakes we have repetitively seen when performing free website analysis. Dirty URLs are urls with question marks followed by parameters such as www.example.com/service?page=1234. This unidentified link is hard for the user to remember and difficult for the search engine crawlers to understand.

    Dirty URLs are like speaking an unknown language. No one will understand where you’re coming from. – N. Ross

    Got some dirty links? Contact us for a free SEO consultation.

  • 5 Facebook Ad Targeting Tips to Attract Your Ideal Audience

    Everyone wants more Facebook fans. Even to the point where some are so desperate in reaching high numbers of fans that they completely missed the boat. We have seen Facebook pages with tens or even hundreds of thousands of “Likes” but low or no form of engagement on the page. What’s the disconnect? There seem to be more focus on the number of “Likes” instead of engagement on the page. So instead of quantity, here are some Facebook ad targeting tips on generating quality page “Likes” that attracts your ideal audience.

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  • Must Have WordPress Plugins to Boost Content SEO

    must have wordpress plugin seo tipsYou’re probably wondering how do I boost my WordPress SEO? With over 120 million blogs on the internet, how can you get your content to gain visibility? If you want to rank well in the search engine result pages and increase traffic, applying search engine best practices to WordPress is essential.
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  • Double Up on Leads – Lead Generation Strategies eBook

    Eleven proven lead generation strategies eBookAvailable for Download – Lead Generation Strategies eBook!

    Sales are the driving force behind any business. In order to be profitable you have to have a steady stream of good leads. By now most business owners have figured out they need a killer website in order to attract business but beyond having a website designed that looks pretty and displays a glowing “About Us” section, many of these websites simply aren’t built with the big question in mind and that’s, “how will this website attract leads and convert leads into sales?”
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  • Must Have WordPress Plugins to Improve Slow Website Performance

    Boost website performance speed with WP optimization plugins

    Without good housekeeping, WordPress sites containing many posts and comments will start to become a bit sluggish. Deleted comments, spam comments and post revisions will began to bloat the database, resulting in slower page load time. How does this affect your sales growth?
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  • Multi Channel Marketing is the Key to Successful PR

    PR strategies presentation for Miami International University of Art and DesignThis month the CEO, Nan Ross, had the pleasure of speaking with the PR & Promotion student from Miami International University of Art & Design about the importance of integrating multi channel marketing for a successful PR campaign. Public Relations, promotion students, and advertising CEOs simply cannot ignore this fact.

    The digital marketing industry is developing by the day and keeping up with new technologies on a day-to-day basis is surely a tall task. Those who wish to make a career out of this highly competitive, yet creative field have no other option but to learn the best methods for effective integration of PR and multi channel marketing.
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  • Digital Marketer Gets a Make Over for 2014

    mobile views of responsive site for creative professionalsCEO and Founder of Corporate Cosmo Digital Marketing Agency receives a new make-over for 2014. The Corporate Cosmo team designed Digital Marketer Nan Ross an one page super responsive site to showcased her responsive designs and marketing case studies. We used the color scheme blue  to match Nan Ross’ cool personality and black for her no nonsense attitude about business.
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