If you can rate your website social ability from a scale of 1-5, (1 being that it sucks) what would be the result? With the growth of social media, websites that are socially accessible drive more traffic, increase conversions and are more likely to be shared on social networks. Almost every online and offline purchases are influenced by blogs and social networks. Therefore, social media communities have been the major drivers to website. But, what happens when your visitors arrive to an anti-sociable website? Remember, your potential customers want to why they should buy from you and you must have the appropriate engagement tools on your website to spark their interest.
A/B Testing Can Boost Conversions
June 15, 2012 By 2 Comments
We run across many businesses that are stuck with one type of messaging, call to action and imagery for all of their marketing efforts. And they can’t wonder why they’re not receiving the results that were anticipated.
Well, I’m going to get you familiar with a term that may not be totally popular, but is the most effective optimization strategy: A/B testing. A lot of the savvy marketers and designers are using A/B testing to increase their conversion rate. But what’s ironic is that your competitors aren’t using this method and only 40% of marketers use this optimization technique, according to HubSpot. So, what is this A/B testing and what do you need to test?
Why Social Media Sucks For Your Business
May 12, 2012 By Leave a Comment
Business is about people. People do business with people they like and trust. Do you agree? But, in order for a prospect to like you, you must harass some attributes that intrigues them. Some of those attribute can be a problem solver, social skills, strong web presence, and a competitive edge. That’s why word of mouth is so powerful. But how you view social media must resonate with your potential customers needs. Unfortunately, some just don’t get it.
LinkedIn: Finding The RIGHT Business Opportunities [Podcast]
January 30, 2012 By Leave a Comment
LinkedIn, a social network with over 135 million registered users in over 200 countries, is flooded with network professionals, job/business opportunities and gatekeepers. Completing and optimizing your profile is important, but building true connections is crucial for business success. During last week episode of Social Media with Nan Ross and Reggie Juzang, we will discuss our experiences with using LinkedIn and the strategies we have implemented to find the RIGHT business opportunities.
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How To Add A Customized Audio Player to Your WP site [VIDEO]
December 2, 2011 By 2 Comments
Whether you are a music artist, a commentator or enjoy podcasting, audio files is a fantastic form of media to create compelling content and increase the visitation length of time on your website. There are usually two options for displaying audio files. The first option is to embed your audio files from a third-party site or host your audio files on your server. The latter option will be demonstrated during the tutorial. This video tutorial will show you how to install a customized audio player and display in your WordPress post. The following steps will be featured during the video: installing and activating the Audio Player plugin, designating a specific location on your server to uploads audio files, customizing the player to fit a specific color scheme, and uploading the audio file to your media library.
Website Design for North Miami’s Best Vegetarian Restaurant
November 28, 2011 By Leave a Comment
Our Corporate Cosmo team created a WordPress powered website for the “2010 Miami’s Best Vegetarian Restaurant” Vegetarian Restaurant by Hakin. This natural and healthy restaurant services Caribbean vegetarian cuisine, vegan meals, healthy deserts, living foods, fresh smoothies and a health food store. The owner Hakin, has received great reviews in the media and outstanding customer testimonials throughout the blogsphere. But unfortunately, he was lacking a strong foundation website. We came up with a theme to match his restaurant atmosphere and provided a home based for his culinary masterpiece.
Three Tricks for Generating Leads From LinkedIn Groups
November 7, 2011 By Leave a Comment
LinkedIn is a social network for business professionals of over 116 millions users. LinkedIn is a powerful networking tool to build business connections, find employment, seek collaboration projects and establishing a professional brand; all for the purpose of generating leads. The more leads you generate, the better chances of you closing sales. As a LinkedIn user for over 3 years, I have learned three power tricks for increasing more leads and connections.
I’m currently a member of 50 LinkedIn groups. Out of the 50 groups, 12 are social media and internet marketing. Even though I have increased my connections and met some informative social media professionals, I was not generating much leads from these social media groups.
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